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Description
Account-Based Marketing For DummiesUnlock the potential of your B2B marketing with **Account Based Marketing For Dummies**. This comprehensive guide provides essential strategies for developing an effective Account Based Marketing (ABM) approach tailored to today's changing marketplace. With the rise of informed buyers, traditional sales tactics are becoming obsolete. This book equips you with the tools to adapt and thrive in this new era. Learn how to analyze data effectively to
Unlock the potential of your B2B marketing with **Account-Based Marketing For Dummies**. This comprehensive guide provides essential strategies for developing an effective Account-Based Marketing (ABM) approach tailored to today's changing marketplace. With the rise of informed buyers, traditional sales tactics are becoming obsolete. This book equips you with the tools to adapt and thrive in this new era. Learn how to analyze data effectively to identify high-value accounts that promise the greatest return on investment (ROI).**Account-Based Marketing For Dummies** offers you step-by-step instructions for targeting specific accounts and personalizing your messaging, ensuring that your marketing efforts resonate with individual stakeholders. This resource also emphasizes the importance of aligning your sales and marketing teams, fostering collaboration to maximize your ABM success. Discover how marketing technology and online advertising can enhance your outreach, engaging prospects in real-time where they are most active.
Whether you are part of a sales or marketing team utilizing CRM tools or just starting your ABM journey, this book is designed to demystify account-based marketing, making it accessible and actionable. Get ready to transform your marketing strategy and elevate your business’s success with insights and expert tips from **Account-Based Marketing For Dummies**.
**Delivery Information:** Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119224853. Year: 2016. Publisher: John Wiley & Sons Inc (US). Pages: 384.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119224853
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 384
Description:
Grow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.
Align your sales and marketing teams for greater success in your ABM efforts
Analyze data to identify key accounts
Target your messages for real-time interaction
Integrate your campaign with marketing automation software
If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!
"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-
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Product Reviews
★★★★★ 5
Awesome
Organization is good fit for all my jewels
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Reviewed in the United States on March 26, 2026
★★★★★ 5
Simple, sturdy, and gets the job done
Installation was quick and straightforward. The adjustable straps hold equipment securely and make it easy to fit different sizes without any issues. The included drywall screws feel solid and provide a sturdy mount once installed. Overall, it’s a reliable and versatile solution for organizing electronics. The only minor downside is that Velcro straps might have been a bit easier to work with, but the current design still works well and feels secure. Definitely a good buy.
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Reviewed in the United States on April 6, 2026
★★★★★ 5
Quality mount for hiding devices
Never thought of a product like this before for mounting larger devices on the wall behind a TV. This worked perfect for a WiFi modem for a customer and held the very large device with ease and with only two large horizontal straps. If I could recommend anything, it would be to put a level on the mount for those of us that utilized it by mounting it 90 degrees to its normal mounting. Good thing I brought my levels (I always do) and it was a breeze to mount.
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Reviewed in the United States on March 4, 2026
★★★★★ 4
Works well, but it doesn't come with drywall anchors
Bought it to wall mount my wifi router.
The whole thing is very small, but the straps are very long, so it can support many devices. The straps also get reasonably tight.
Installation is easy, it's nice that it comes with a level.
Annoying that it only comes with six screws, and no drywall anchors. So you either have those, have to go get them, or screw it to a stud (which you probably should do depending on how he heavy the object you want to mount is).
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Reviewed in the United States on October 19, 2025
★★★★★ 5
Clean, sturdy way to mount a cable box/router (easy install)
Used this TotalMount to get my cable box/router off the shelf and tidy up the setup behind the TV. Install was straightforward (screws/anchors included), and the mount feels solid once it’s on the wall. The adjustable fit is the best part—it held my device snug without bending or wobbling, and there’s still enough airflow so it doesn’t feel “choked” in place.
It also helps a lot with cable management since everything stays in one spot instead of hanging or sliding around. Tip: measure your device first and lightly tighten, then do the final snug once it’s centered. Overall, great value if you want a cleaner, more organized setup.
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Reviewed in the United States on January 25, 2026